DOMAINBEAN INTELLIGENCE
Hold, promote, reprice or drop?
Portfolio management improves when every domain is treated as an asset competing for renewal capital.
Hold
Keep names with durable scarcity, credible buyer pools and acceptable carrying costs.
Promote
Prioritize names where the likely buyer universe is identifiable and the commercial story can be communicated clearly.
Reprice or drop
Weak demand, limited buyer fit and persistent renewal cost should trigger repricing or an exit decision rather than automatic renewal.