THE MOST IMPORTANT META TAG IS THE “TITLE”
Search engines give weight to the words found in the meta Title Tag, and even more weight if those words are also found in the page content (Page Text). These important words are called keywords. So, use the best keywords to make your Title as descriptive as possible and make sure you include them in your page’s content.
TITLE META TAG:
HTML found at the top of Source Page between the <head> and </head>.
<head>
<title> Silk Flower Design: Learn How To Make Beautiful Silk Bridal Bouquets </title>
</head>
GENERAL RULE:
The Title Meta Tag: Range of 60-100 characters in length, including spaces. However, a Total Character count of “68” should be the high-end benchmark. More characters than 68 can become truncated with the familiar(…), depending on the search engine.
Truncated sentences generally look incomplete. Sometimes truncated sentences cannot be avoided, but make every attempt to prevent them here. Clean, Crisp and well worded titles will immediately portray a professional image.
Plus, this is your first, and maybe only hook after the surfer’s keyword search results appear in the Search Engine Results Page (SERP). You are initially competing with at least 10 other results, plus the advertisers and sponsors utilizing the same keywords.
For the Title meta Tag do not begin with the domain name (i.e., silkflowerdesigners.com.) and do not repeat the domain name in the title.
(Advanced) Generally do not use the filename as the title tag or domain name as the filename. These latter points can be considered as SPAM
EXAMPLES:
Let’s say you are going to develop a “Silk Flower Designer Website” with the Domain Name or URL of — http://SilkFlowerDesigners.com
- An “INCORRECT” Title Meta Tag Application Would Be:
<title>SilkFlowerDesigners.com the Silk Flower Designers Supply Site.</title>
LOOKS Great though!
This meta Title Tag contains 62 Characters including spaces.
Do not use – ‘SilkFlowerDesigners.com’ in the meta title tag.
A much better Title Meta Tag would be:
- “CORRECT” TITLE META TAG APPLICATIONS:
<title>Silk Flower Design: Learn How To Make Beautiful Silk Bridal Bouquets</title>
This Title Meta Tag contains 68 Characters including spaces.
Or this Meta Title Tag:
<title>Silk Flower Design: 5 Basic Silk Flower Centerpieces!</title>
This Title Meta Tag contains 53 Characters including spaces.
These keyword rich Title Meta Tags are clear, concise, informative and more likely [Read more →]
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