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Definition of Anchor Text:

Anchor Text and html Anchor Text is simply the text that is used in a Hyperlink (link or backlink) from one URL to another. This of course holds true regardless of where the anchor text hyperlink points (It can point to a specific position on a page as well.) What this means is that you may have:

1. Internal links from one page (URL) on your web site to another supporting page (URL) on your Website.
2. An embedded hyperlink pointing within the same document on a webpage.
3. An outbound anchor text link from your web site to another web site that supports, or is related to your topic “outbound vote of confidence.”
4. Inbound Anchor Text hyperlink from another website to your website. This is known as an “inbound vote of confidence.”

There is a difference between the first two (1&2) and the second two (3&4.)  For the links you create with 1 &2, you do not need the full URL to create the anchor text link.  With 3 & 4, you are required to use the full URL address for the outbound or inbound links (to or from external pages on the Internet (it is called an absolute link))

EXAMPLES:

On Page Named Anchor Text Link Using the Name Attribute

Link to A Place or Spot on the Same Page

An On-Page Named Anchor Text Link will produce a link only to somewhere within the page you are on.  The name attribute anchor looks like this, part 1: <a name=”html Tutorial Videos”> and the link to it, part two:  <a href=”#html Tutorial Videos”>  Look just below this, to the picture of the html tutorial products (4 pictures in a row).  Just below the first product on the left, you will see the words “html Tutorial Videos.” That is what this is linked to. Note that when you clicked on that link, the resulting name anchor text  ended up at the very top of your browser window after the click.

Usually this technique for anchoring is used if you have a lot of content on a web page and want to allow users the ability to quickly access the pertinent information somewhere on the page.  Oftentimes it is used on FAQ pages, or for a Table Of Contents, etc.

1.)  The application has two steps, first, find the text or phrase you want to anchor to on the page, and place the the following html around it.

<a name=”your selected anchor text here”>

So, you are placing this html    <a name=”your selected text here”>    to create the actual anchor point on the page.  Or, the final destination for the link’s selection.

2.)  Then, take the word or text that you are using to link from and place this html on the page where you want the link to appear.

<a href=”#your selected anchor text here”></a>

When you use the <a href=”#your selected text here”> you are using this to point to the actual anchor or name attribute.

When developing inbound and outbound links, or any hyperlink for that matter, the Anchor Text is the most important aspect for Search Engine Optimization (SEO) purposes. It is very important to use relevant keywords for where the user is to be directed.

html Tutorial Videos	Quick Squeeze Pages	99358 PLR Niche Articles	123 WYSIWYG html Editor

This Keyword Optimization will serve two purposes:

1. The user gains an idea as to what to expect at the other end of the Anchor Text link.
2. Search engine rankings will be improved because of the text’s relevance.

The following criterion is important when developing a Hyperlink’s Anchor Text.

1. Keyword Relevance of anchor text
2. Topical Relevance of anchor text
3. Quality Information at the other end of the Anchor Text Link.

All three of the above are very important. The Keyword Relevance of your anchor text is the most important as far as search engines are concerned. An example of a keyword relevant anchor text would be:

• Since Thiamin or Vitamin B-1 is a water-soluble food factor, the body uses and eliminates it rapidly.

Don’t forget that when you develop an Outbound Anchor Text Hyperlink (vote of confidence) to another Domain (website), the Web surfer may leave your site, and for good. Be clear that where you’re sending them is necessary (topical relevance). The surfer will take note that you have pointed them in the right direction for their need (quality information). Respect will be gained for this and a greater possibility they will refer to you again in the future.

IMPORTANT:

For the Keyword Relevance of an anchor text link make sure that the actual keyword or keyword phrase that you utilize in the anchor text appears on the page that you are sending the surfer. Otherwise the SEO aspect of creating the link is lost.

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