THE MOST IMPORTANT META TAG IS THE “TITLE”
Search engines give weight to the words found in the meta Title Tag, and even more weight if those words are also found in the page content (Page Text). These important words are called keywords. So, use the best keywords to make your Title as descriptive as possible and make sure you include them in your page’s content.
TITLE META TAG:
HTML found at the top of Source Page between the <head> and </head>.
<head>
<title> Silk Flower Design: Learn How To Make Beautiful Silk Bridal Bouquets </title>
</head>
GENERAL RULE:
The Title Meta Tag: Range of 60-100 characters in length, including spaces. However, a Total Character count of “68” should be the high-end benchmark. More characters than 68 can become truncated with the familiar(…), depending on the search engine.
Truncated sentences generally look incomplete. Sometimes truncated sentences cannot be avoided, but make every attempt to prevent them here. Clean, Crisp and well worded titles will immediately portray a professional image.
Plus, this is your first, and maybe only hook after the surfer’s keyword search results appear in the Search Engine Results Page (SERP). You are initially competing with at least 10 other results, plus the advertisers and sponsors utilizing the same keywords.
For the Title meta Tag do not begin with the domain name (i.e., silkflowerdesigners.com.) and do not repeat the domain name in the title.
(Advanced) Generally do not use the filename as the title tag or domain name as the filename. These latter points can be considered as SPAM
EXAMPLES:
Let’s say you are going to develop a “Silk Flower Designer Website” with the Domain Name or URL of — http://SilkFlowerDesigners.com
- An “INCORRECT” Title Meta Tag Application Would Be:
<title>SilkFlowerDesigners.com the Silk Flower Designers Supply Site.</title>
LOOKS Great though!
This meta Title Tag contains 62 Characters including spaces.
Do not use – ‘SilkFlowerDesigners.com’ in the meta title tag.
A much better Title Meta Tag would be:
- “CORRECT” TITLE META TAG APPLICATIONS:
<title>Silk Flower Design: Learn How To Make Beautiful Silk Bridal Bouquets</title>
This Title Meta Tag contains 68 Characters including spaces.
Or this Meta Title Tag:
<title>Silk Flower Design: 5 Basic Silk Flower Centerpieces!</title>
This Title Meta Tag contains 53 Characters including spaces.
These keyword rich Title Meta Tags are clear, concise, informative and more likely to generate better keyword driven Search Engine Traffic and initial interest to your site.
Now during your keyword research you will come up with other keywords or keyphrases that pertain to your site and more importantly, your interests.
Use these to create each web or blog page’s Title Meta Tag. Then make sure the content on each page reflects the keyword(s) or keyphrases in the title.
Note To Remember : The Title or Title meta Tag is the most important of the meta Tags.
Tags: blog · Computing · HTML · HTML element · Keyword research · keyword search results · Meta · Meta element · meta tag · Meta Tags · Meta Title Tag · search engine · Search Engine Optimization · Search engine results page · Search engines · surfer · Technology/Internet · title · Title meta tag · title tag · Web development · World Wide Web3 Comments
3 responses so far ↓
Where does one find this info with a WP page? Send me an email if you can.
Thanks,
Leiif
I too agree but I have one small doubt. If you add tagline also in the title, it becomes lengthy. In this case, what does search engine does… So they count total no. of character as title+tagline or only title.
If it counts both, should I make sum of title+tagline be 62
Your title is very important as a key word. Make sure you use it.