Definition of Anchor Text:
Anchor Text and html Anchor Text is simply the text that is used in a Hyperlink (link) from one URL to another. This of course holds true regardless of where the hyperlink points (It can point to a specific position on a page as well.) What this means is that you may have:
- Internal links from one page (URL) on your web site to another supporting page (URL) on your Website.
- An embedded hyperlink pointing within the same document on a webpage.
- An outbound anchor text link from your web site to another web site that supports, or is related to your topic “outbound vote of confidence.”
- Inbound Anchor Text hyperlink from another website to your website. This is known as an “inbound vote of confidence.”
When developing inbound and outbound links, or any hyperlink for that matter, the Anchor Text is the most important aspect for Search Engine Optimization (SEO) purposes. It is very important to use relevant keywords for where the user is to be directed.
This Keyword Optimization will serve two purposes:
- The user gains an idea as to what to expect at the other end of the Anchor Text link.
- Search engine rankings will be improved because of the text’s relevance.
The following criterion is important when developing a Hyperlink’s Anchor Text.
- Keyword Relevance of anchor text
- Topical Relevance of anchor text
- Quality Information at the other end of the Anchor Text Link.
All three of the above are very important. The Keyword Relevance of your anchor text is the most [Read more →]
Tags: Anchor Text · Hyperlink · Inbound link · Keyword · Link · Outbound Link · SEONo Comments.
