What is TLD, Top-Level Domain?

TLD is the acronym for “Top Level Domain” and is placed in the dns root zone of an IP address (after the first dot) and may sometimes be described as the domain suffix or domain extension in the domain’s name space.

Top-Level Domain is often mislabled “top domain level”

Popular examples of Top Level Domains (TLDs) or top domain level are .com TLD, .edu TLD, and .net TLD, and as different Top-Level Domain extensions were created to help determine the type of organization, association or activity it applied to RFC 1591, the TLD nomenclature was designed to match and serve the domain names’ particular purpose or function.

Most of this does not hold true anymore and lines between uses of a Top-Level Domain has become muddied. For instance, the .org TLD was originally established to represent an organization as non-profit. The .com TLD was originally reserved for American commercial business use, but it too has not been enforced and is open to registrants to all countries, organizations and individuals.

Even .gov TLD reserved for the U.S Government has become bastardized in a way, as it is often used toward political ends, propaganda, and not, pure governmental information. But that’s for a different (another) day.

• See the comprehensive List of Internet Top-Level Domains below, or visit http://www.iana.org/domains/root/db/ for the current TLD list, or, to list TLD availability.

Now, all Top-Level Domain names or top domain level names (last time I’ll Use it) are unique and must have the required TLD extension.

Each human friendly Internet Domain Name is a particular sequence of alpha-numeric’s that provides a unique word, phrase, number, acronym, or alpha-numeric phrase. Never to be duplicated. For instance, ( http://DineHalfOff.com ) are three words uniquely tied together with a .com TLD.

A three letter acronym TLD would be IBM.com (International Business Machines.) Using this format, people can find the respective information (perhaps intuitively) on the Internet, and others can name their domain as unique as they like (first come, first served (except for trademark issues, see below)).

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Definition of Anchor Text:

Anchor Text and html Anchor Text is simply the text that is used in a Hyperlink (link) from one URL to another. This of course holds true regardless of where the hyperlink points (It can point to a specific position on a page as well.) What this means is that you may have:

• Internal links from one page (URL) on your web site to another supporting page (URL) on your Website.
• An embedded hyperlink pointing within the same document on a webpage.
• An outbound anchor text link from your web site to another web site that supports, or is related to your topic “outbound vote of confidence.”
• Inbound Anchor Text hyperlink from another website to your website. This is known as an “inbound vote of confidence.”

When developing inbound and outbound links, or any hyperlink for that matter, the Anchor Text is the most important aspect for Search Engine Optimization (SEO) purposes. It is very important to use relevant keywords for where the user is to be directed.

This Keyword Optimization will serve two purposes:

1. The user gains an idea as to what to expect at the other end of the Anchor Text link.
2. Search engine rankings will be improved because of the text’s relevance.

The following criterion is important when developing a Hyperlink’s Anchor Text.

1. Keyword Relevance of anchor text
2. Topical Relevance of anchor text
3. Quality Information at the other end of the Anchor Text Link.

All three of the above are very important. The Keyword Relevance of your anchor text is the most [Read more →]

Anchor Text Link

A NOTE BEFORE WE BEGIN:

For Search Engine Optimization (SEO) purposes you need to decide what URL Protocol you will use in all of your Anchor Text Links. Learn to use ‘one’ URL protocol form or the other for all future web development purposes.

This is a very important point for search engine rankings. Basically it boils down to consistency in link saturation. Here are your choices:

http://www.yourdomain.com

“OR”

http://yourdomain.com

For instance, if you have 20 backlinks to your site and 10 of these inbound links have the (www) in them and the other 10 inbound text links do not have (www) in them, then for search engine purposes you have diluted or split your “inbound vote of confidence.”

You need to guide those who are linking back to you (backlink), and also focus your internal linking structure with consistent URL protocol addresses.

Another Quick Point: Do not just develop backlinks that point [Read more →]